Sarah is still focused on helping women be as equally important as the men of everyday life. Although it is called “American Ladies' Magazine”, it has a much broader audience. The magazine influences domestic architecture by publishing plans for houses that are replicated by home builders throughout the nation. One issue even has instructions on how to build a church. Sarah creates a column called “Editor's Table”, where she shares her views on issues of the day, and promotes her causes. Several of her columns begin to talk about a little-known meal in order to help it become better known.
In December of 1777, George Washington makes a proclamation for a Thanksgiving feast as a celebration after the victory at the Battle of Saratoga.
Second president of The United States, John Adams, proclaims a day of fasting, humiliation and prayer in 1798 to be followed by a day of giving thanks to God.
Periodically, there are several different one-off celebrations of Thanksgiving throughout the years. New York is the first to recognize a specific day for the occasion, followed by each New England state having a different day of thanks. If one plans right, they can travel through these northern colonies celebrating each designated day of thanks from as early as October all the way through January. In the Southern states, such a day is virtually unheard of. The only nationally recognized holidays at the time are Washington's Birthday and Independence Day. When Thomas Jefferson takes office in 1801, he refuses to uphold the tradition because he feels it is a religious-based holiday, having come from a Puritan practice himself. Popularity for the day of thanks declines into oblivion after Jefferson fails to uphold it.
In 1846, Sarah Josepha Hale begins her campaign to create a new, nationally celebrated holiday. In the Spring and Autumn editions of “American Ladies' Magazine”, she begins advocating a day of thanks to become a national Federal Holiday, a day that the nation could celebrate in unison. She then encourages her readers to join the cause and make it happen.
Her preaching doesn't stop there. Sarah writes letters to congressmen, governors and anyone else in government who she thinks will listen. When she seems to not get anywhere, she knows that if she wants to make it a federal holiday, she has to go to the top.
In 1846, Sarah writes to president Zachary Taylor, trying to convince him to declare a nationally recognized day of thanks. Her letter goes unanswered. So, she then writes a letter to president Millard Fillmore and her letter goes unanswered. Sarah tries again with the election of president Franklin Pierce, and still her letter goes unanswered. Being the determined woman that she is, Sarah refuses to let the unanswered letters deter her. She tries again with president James Buchanan, but her letter, still, goes unanswered. It is her letter to Abraham Lincoln that finally does the trick. With The Civil War coming to an end, a new unifying national holiday will be a good way to start the period known as Reconstruction. In 1863, President Abraham Lincoln proclaimed the final Thursday of November to be celebrated nationally as Thanksgiving. For 17 years, Sarah campaigns for Thanksgiving to become a national holiday before it comes true, earning her the nickname the “Mother of Thanksgiving”.
If you're wondering where the typical Thanksgiving menu comes from, well that is all described in the first novel that Sarah Josepha Hale publishes, “Northwood”. There is an entire chapter on this feast of thanks. A New England family will set a side a day to give thanks and celebrate it with a special dinner. The celebration dinner includes roasted turkey, gravy, and “savory stuffing”. To wash it down, they drink ginger beer, wine or cider. For dessert, they have chicken pie, pumpkin pie, pickles and preserves.